Unless you have been off the grid, I'm sure you have heard about GDPR by now. My husband even knows about it and he's in medical device sales.
I am not going to pretend that I am an expert on this. I'm not a lawyer. I am not a seasoned online seller with thousands on my email list. Heck, I'm lucky if I get an email out to my list once a month, if I'm being honest.
If you want the expert view of GDPR ... Here are some great resources:
But I am resourceful.... and very good at figuring out exactly what needs to be done, in the most simple, straight forward way. It's my secret sauce with my clients and for everything I do for my own business.
So I wanted to share with you what I did to comply with GDPR... without a lot of extra text you have to decipher. And some additional resources to help you, that helped me.
There are 4 things you must do By Tomorrow!!!
- Scrub your lists in your email program..... and delete people from EU or send them a notice to agree to stay on your list
- Update your opt-in process to make people agree to be on your lists
I have been purchasing contracts from The Contract Shop since it opened. And lucky for you they have you covered for GDPR..... and they are on sale right now (May 2018). Here are the links (note: these are affiliate links):
GDPR compliant for ‘Online Course Sellers Terms & Conditions’: https://thecontractshop.com/products/online-course-creator-seller-terms-conditions?ref=andrealayne
GDPR Checklist: https://thecontractshop.com/products/gdpr-compliance-checklist?ref=andrealayne It's way more robust than this post...so if you are really stressing....get it!)
This one snuck upon me. I didn't realize it was required. Luckily, I found a great resource that walks you through how to add this pop up to your Squarespace site.... and make it look pretty (because honestly, that's what we all really care about). So check out Kerstin Martin's post so you can follow her expert advice too: https://kerstinmartin.com/blog/cookie-banner. And if you are viewing this blog post, you probably saw mine as you entered my site www.thecreativespring.co!
Oh and if you are on ShowIt... Here's their tutorial for their cookie pop-up: http://learn.showit.co/building-your-site/mobile-design/eu-cookie-law
Scrub your lists in your email program
This is the hardest one....especially if you have a lot of lists and they are very large. Hopefully, if that is you you have been working on this step before today!!! But if you are like me abd you list is small.... I have about 145 on my main list.... here is what I did:
- Delete lists you no longer need. This includes deleting emails and campaigns associated to those lists. I also removed the opt-ins associated to these lists from blog posts that referenced them.
- Determine the location of your current subscribers for the lists you are keeping.
- For MailChimp, I exported my lists. There is a column that has the incoming IP Address.... and where that is located.
- For the rows that didn't have an incoming IP address, I tried to research who the email was by google searching and determine if they were non EU (European Union).
- If I couldn't determine who the email was and where they were located I deleted them from the list.
- And if they were from the EU I also deleted them from the list
- BUT you could send the Unknowns and the EU emails a notice to get them to agree to stay on your list
NOTE: You are not required to send a notice to everyone on your email list to get them to agree to stay on your list!!! A lot of people are doing that.... and if the steps above are too much for you to handle, then this is your alternative.
Update your opt-in process to make people agree to be on your lists
This is the one that requires a bit of a mindshift on opt-ins. I chose to keep it simple.... and I took Kerstin Martin's advice again: https://kerstinmartin.com/blog/gdpr-lead-magnets. She is on MailChimp, like me. I replaced my newsletter blocks on my website with a button that takes the interested party to a MailChimp signup form that asks the extra GDPR compliant consent. Here is that opt-in page for my main email list. The button to join this list is in my footer and in the side bar of this blog.
Don't make this harder than it has to be. BUT don't ignore it because it seems too hard! And don't give up. AND if you get stuck....drop me an email...I will try to help as much as I can! email@example.com